Phem is a fashion brand concept for garments that use hybrid digital-physical fabrics.

It can also be understood as a design exploration for fabrics that can be digitally animated, or, fabrics that have the dynamic abilities of a computer screen. It all began with us wondering, What would it be like to wear fabrics like this? and What would it be like to conceptualise and build a fashion brand that uses fabrics with dynamic behaviours?

Check out Phem’s dedicated website here:

Phem Fashion Film